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September 29, 2026 · Eva Winterer

Rolex Is Closing the Loop

Four unique Rolex Cosmograph Daytonas created for the Four Seasons project sold at Phillips in London for a combined £37.3 million. The result is spectacular. But the auction itself may be more important than the …

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The dials of Rolex's Four Seasons Daytonas, from Spring to Winter. The four watches raised £37.3 million for charity at Phillips in London on 28 September 2026, about ten times the price Rolex first set for them. Courtesy of Rolex

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