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The bonnet figure of the one-of-one Ghost Savile Row in front of the street that gave the word bespoke its meaning. Bespoke designer Ieuan Hatherall built the car outward from an embroidery of 250,000 stitches beneath the rear armrest. Rolls-Royce Motor Cars | In Courtesy of Rolls-Royce
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Inside Rolls-Royce Bespoke: Savile Row, Timelessness and Hidden Detail

Ieuan Hatherall in the Rolls-Royce showroom, a volume on Savile Row tailoring on the shelf behind him. He designed the one-of-one Ghost Savile Row outward from an embroidery that stays hidden beneath the rear armrest. | Photo: Rolls-Royce Motor Cars
Ieuan Hatherall in the Rolls-Royce showroom, a volume on Savile Row tailoring on the shelf behind him. He designed the one-of-one Ghost Savile Row outward from an embroidery that stays hidden beneath the rear armrest. | Photo: Rolls-Royce Motor Cars

Ieuan Hatherall

Bespoke Designer · Rolls-Royce Motor Cars · September 2026

What makes a product timeless — and why are some of its most important details designed not to be noticed at first? In conversation with Eva Winterer, publisher of The Silent Luxury, Rolls-Royce Bespoke Designer Ieuan Hatherall explains why timelessness is an attitude rather than a style, how hidden details create a layered experience, and why heritage becomes most interesting when it is viewed through a modern lens.

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Ieuan Hatherall

Bespoke Designer · Rolls-Royce Motor Cars · September 2026

What makes a product timeless and why are some of its most important details designed not to be noticed at first? In conversation with Eva Winterer, publisher of The Silent Luxury, Rolls-Royce Bespoke Designer Ieuan Hatherall explains why timelessness is an attitude rather than a style, how hidden details create a layered experience, and why heritage becomes most interesting when it is viewed through a modern lens.

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The bonnet figure of the one-of-one Ghost Savile Row in front of the street that gave the word bespoke its meaning. Bespoke designer Ieuan Hatherall built the car outward from an embroidery of 250,000 stitches beneath the rear armrest. Rolls-Royce Motor Cars | In Courtesy of Rolls-Royce

Rolls-Royce Ghost Savile Row: Ieuan Hatherall on Designing From the Inside Out

Rolls-Royce × Savile Row

Rolls-Royce presented the Ghost Savile Row at the Goodwood Festival of Speed in July 2026, a one-of-one Ghost Extended in Midnight Sapphire over English White. Bespoke designer Ieuan Hatherall built the commission around an embroidery hidden under the rear armrest, 250,000 stitches in seven colours. He tells The Silent Luxury why the first decision of a design is the one an owner finds last.

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Selected Reads: Very British

A windowpane check in wool. Savile Row settled on restraint under Beau Brummell, and the argument about colour has run on the street ever since. | Photo: magnific.com

Savile Row: One Block of Mayfair, Two Centuries of Bespoke Tailoring

Bespoken Tailoring

Savile Row runs for one block through Mayfair, parallel to Regent Street, between Conduit Street at the top and Vigo Street at the bottom, and it has been the address of English bespoke tailoring since the middle of the nineteenth century. The houses that work there cut for one customer at a time, from a paper pattern drawn for one body, and the word for that practice is bespoke, which the rest of the world has since borrowed for furniture, software and holidays. The name is said SAV-il ROH, with the stress at the front and row rhyming with go.

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McQueen Autumn/Winter 2026 campaign, photographed by Glen Luchford, with Karen Elson. Courtesy of Alexander McQueen.

McQueen Is Coming Home: McGirr’s Sharpest Season Yet

London Calling

Alexander McQueen turns away from the sneaker business it lived on and back towards tailoring, London and its own history. Seán McGirr’s fall 2026 collection, all sharp suiting and frozen-flower jacquards, is the first sight of that shift in cloth, arriving in the same months the house was told to shrink.

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