April 21, 2026 · Eva Winterer Is Luxury Losing Its Aura? The Disenchantment of Desire Luxury brands lose relevance in 2026 as over-distribution and constant availability dissolve the desire the houses spent decades building. When luxury objects become available everywhere, when new collections arrive before previous ones have been absorbed, …
April 21, 2026 · Eva Winterer What Does Value Mean in Luxury 2026? Value in luxury no longer follows price in 2026, and the buyers who research origin and craft explain why Hermès and Brunello Cucinelli keep growing while the middle falls away. The houses growing in Q1 …
April 9, 2026 · Eva Winterer The Luxury Recalibration: Trust as the Only Hard Currency Between 2023 and 2025, roughly 80 percent of luxury growth came from price, not volume. That model has reached its limit. Some 60 million consumers have left the market, and trust is now the currency …
April 2, 2026 · Eva Winterer Silent Luxury: The Architecture of Value As luxury moves from price toward worth, silent luxury reads value as an architecture of endurance, trust and life quality that deepens over time. It reads value in the material, the origin and the relationship, …