The appointment of Christian Bachler as CEO marks a strategic shift for the Silhouette Group, moving from product focus to global lifestyle positioning.

In 2026, the great luxury conglomerates have begun selling what they spent two decades buying. LVMH, Kering, Estée Lauder, Richemont — all are divesting. The Silent Luxury maps every major deal and analyses the structural forces behind the industry’s most significant reshaping in a generation.

In the first quarter of 2026, Hermès grew 17.2 percent across the Americas while consumer confidence fell to its lowest point in 74 years. The US luxury market has not contracted — it has bifurcated. The Silent Luxury maps the structural forces behind the split.

In April 2026, US consumer sentiment fell to its lowest reading in seventy-four years. In the same quarter, wealthy buyers held 47 percent of all American luxury spending, up from 30 percent in 2019, while …