People Moves: Delvaux, Pucci, Chanel and Santa Maria Novella
Four appointments in late September show how luxury houses are filling their top jobs: chief executives come from inside the group, creative roles go to makers. Richemont moves a Cartier veteran to Delvaux, LVMH a Louis Vuitton product director to Pucci, Chanel names the painter-trained make-up artist Lucia Pieroni, and Santa Maria Novella hands its creative direction to the design studio Formafantasma.
● In brief
Chanel · Paris
Lucia Pieroni
Creative make-up director · from September 2026
A trained painter and creative director of make-up at Clé de Peau Beauté from 2006 to 2019, she created the looks for Matthieu Blazy’s first Chanel show.
Delvaux · Brussels
Yanina Novitskaya
Chief executive · from 1 December 2026
After 19 years at Cartier, most recently as CEO for South East Asia and Oceania, she succeeds Jean-Marc Loubier, who has led Delvaux since Richemont acquired it in 2021.
Pucci · Florence
Clara Boissonnas
Chief executive · from 1 January 2027
Louis Vuitton’s women’s leather goods product director succeeds Saar Debrouwere, who has led Pucci since 2022, and will work with creative director Camille Miceli.
Santa Maria Novella · Florence
Formafantasma
Creative direction · a new role
Andrea Trimarchi and Simone Farresin, also creative directors of Rubelli, will work on products, packaging, communication, retail and events for the house founded in 1221.
● Why it matters
Two kinds of trust are at work. For the chief executive roles, the groups rely on their own benches: Richemont and LVMH chose people who already know their systems, Delvaux’s new head from Cartier, Pucci’s from the product side of Louis Vuitton. For the creative roles, the houses rely on makers whose work is judged by the object itself, a face or a bottle, before any campaign.
For smaller houses such as Delvaux, Pucci and Santa Maria Novella, the choices point to their next phase: growth through product discipline and a sharper identity, led by people who have seen from the inside how the largest houses work.
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Sources: Richemont, appointment of Yanina Novitskaya, 28 September 2026; cash.ch, 28 September 2026; WWD, Pucci CEO; Luxus Plus, Clara Boissonnas; FashionNetwork, Lucia Pieroni, 25 September 2026; WWD, Lucia Pieroni, 25 September 2026; Wallpaper*, Formafantasma at Santa Maria Novella, 28 September 2026; Milano Finanza, 25 September 2026.